The Review Request Kit

Getting reviews on willpower does not create a dependable process. A simple, repeatable request can. This kit gives you honest scripts and a setup that keeps the review link within easy reach. Adapt the wording to sound like you, and offer the same opportunity to every genuine customer.

01First, the setup

Before any script, remove the friction:

• Find your direct Google review link in your Business Profile. It opens straight to the review box.
• Turn that link into a QR code with any free generator.
• Save the link where your whole team can grab it: phones, email signatures, invoicing software.
• Add the QR code to your invoices, business cards, and a sign in the truck.

02The rule that keeps you safe

Offer every genuine customer the same request instead of limiting it to people you expect will be happy. Never offer anything in exchange for a review, and never route unhappy customers to a private form to keep them off Google. That last practice is called gating and can lead to reviews being removed. Honest and consistent beats clever every time.

03In-person script (the best moment)

Ask as you finish, while the customer is pleased and the work is fresh:

"Glad we could get that sorted for you. If you've got ten seconds, a quick Google review really helps a small business like ours. I can text you the link right now if that's easier."

Then actually text them the link before you leave.

04Text message script

Short, friendly, with the direct link:

"Hi [Name], thanks again for choosing [Business]. If you were happy with the work, a quick Google review would mean a lot. Here's the link, takes about ten seconds: [your review link]"

05Email script

For when email fits your workflow better:

"Hi [Name], it was a pleasure helping with [the job] this week. If you have a moment, we'd be grateful for a quick review of your experience. It helps other local homeowners find us and takes just a few seconds: [your review link]. Thank you, [Your name]"

06Follow-up (once, if no response)

A single gentle nudge is fine. Don't pester:

"Hi [Name], just following up in case you missed this. No worries at all if you're busy. If you'd like to leave a quick review, here's the link: [your review link]"

07Make it automatic

The kit only works if the ask happens every time. Attach it to one step you never skip, closing the invoice or sending the follow-up text, so it stops depending on memory. The full system is in how to get more Google reviews, the etiquette of the ask is in how to ask for reviews without being weird, and why it's worth the effort is in what reviews actually do for a local business.